Brand introduction-girlcult

Beauty Brand Strategy |Girl Harvester Girlcult

Founded in 2018, Girlcult has a large number of fans on we-media social platforms based on innovative products and unique content. With outstanding recognition and a group of loyal fans on the fiercely competitive makeup track, let's talk about its brand marketing strategy today.

1. The brand content is all based on core keywords

The three keywords of Girlcult are romance, adventure and grotesque. Whether it is product design, brand story, grass planting content, etc., they are all around the core keywords of the brand, and the brand recognition is outstanding. The concept of "playing makeup" has created many makeup in line with the brand style, which has been well received by many consumers.

2. Insight into user needs

Girlcult's blush product was the initial insight that users were very concerned about the flying powder and color rendering of blush, so the brand was developed.

The public welfare of wet powder solves the problem of flying powder and the problem of excessive color rendering of dry powder. Actively collect user feedback and make timely modifications after product opening and after the product opening. Each new generation of products can also make consumers feel the qualitative change of the product, thus enhancing the loyalty and love of consumers.

3. Personalized content planting

In terms of content planting, Girlcult deploys different grass planting content according to the current situation and tone of different platforms, and allocates the platform and proportion of planting content according to the development status of the brand. At the same time, adjust the center of gravity platform according to the internal and external environmental edges to maintain a high amount of interaction with users.