Beauty tools-AMORTALS

 Beauty Tool Strategy | Exquisite and Affordable AMORTALS

Some time ago, Ermu Tao's XL powder puff became the new favorite of many consumers. Founded in 2014, this niche brand originated in South Korea and has been strongly recommended by many beauty bloggers in China. The many products launched are hotly discussed by Internet celebrities in the market. Today, let's talk about Ermu Tao's products. Card strategy.

1. Create people-friendly products

Many consumers come into contact with Ermu Tao because of the "starry beauty egg". The brand has insight into Chinese brands and markets that there are vacancy in the category of beauty eggs, discovered this blank track, and launched the "Star Beauty Egg" series. With its excellent functionality, sense of use and superior appearance, the beauty egg series has won the love of beauty bloggers and sold goods spontaneously. After contacting the brand, consumers will find that other products of the brand can also be remarkable, which can become a big brand and be welcomed by consumers.

2. Improve popularity through short videos

In order to enhance popularity, Ermutao entered the short video platform and released a variety of content, including daily life, pure product circles, etc., took the product as a short video gene, focused on the point where the product was related to users, shot life-oriented use scenes, and made strong contact with users.

3. Self-broadcast and KOL live broadcast complement each other
Through self-broadcasting to stabilize the brand's price strategy, KOL live broadcast drives sales. Brand training staff with professional live broadcast technology conducts brand self-broadcast every day, and KOL live broadcast will also participate in cooperation throughout the whole process, so that anchors can understand the core advantages of the product, transform the advantages into user language, and improve users's understanding of the brand and
KOL's trust promotes the fermentation and spread of brand reputation.